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With the bank holiday season quickly approaching, leading car manufacturer Saab is launching a campaign to bring back quality family time in the car.

The campaign comes on the back of a recent poll of UK parents, commissioned by Saab GB, which showed that whilst travelling as a family in the car remains the most popular mode of transport, parents aren’t actually taking advantage of this fantastic opportunity to engage with their children.

The poll revealed that 63 per cent of parents say they travel as a family in the UK or Europe by car compared to plane, (25%) and train (9%).

In fact, the survey indicated that more than 40 per cent of parents are planning on taking a long car journey with their family this Easter, but that almost three quarters do not look forward to such journeys, with the top irritation being kids moaning that the journey is taking too long and that they are bored (65%). This is shortly followed by children fighting all of the time (21%) and kids asking for treats throughout the whole journey (18%).

This means that many children are left to entertain themselves in the car, with two thirds playing computer games, playing games on a mobile phone or watching movies to pass the time.

40 per cent of parents even went as far to say that they wouldn’t consider going on a long car journey with their children without the aid of technology to keep them entertained, with 62 per cent agreeing that technology has made journeys with children much easier.

Charles Toosey, Managing Director at Saab GB commented: “Technology has undoubtedly made keeping our children entertained in the car a lot easier, however it seems a genuine shame that we are not making more of this time together.

“Families lead such hectic lives these days that travelling in the car is one occasion when we can really spend quality time with each other. We are therefore launching a campaign to encourage parents to embrace this opportunity and look at more interactive ways of keeping their children entertained when in the car.

“Playing car games with our children ticks both of these boxes and if we think back to when we travelled in the car with our parents, such games were a really fun part of the journey. We therefore want to set the challenge to parents this Easter to ditch digital and rediscover the more traditional forms of entertainment when travelling as a family.”

Indeed, the research highlighted that 40 per cent of parents would like to spend more time interacting with their children in the car, with the average parent currently spending only one third of their time in the car talking to or playing games with their children. Furthermore, 60 per cent of parents admitted that they don’t play any games at all with their kids.

This stands in stark contrast to their memories of childhood car journeys with respondents indicating that almost 50 per cent of this time was spent playing car games with their parents and two thirds rating ‘I Spy’ as their favourite and most regularly played game.

Other games which ranked in the top 5 of those played most frequently in the car included the Car Colour game (34%), the Alphabet game (22%), ‘I went on holiday and I bought...’ (19%) and Spot the Animal (11%).

I spy.....Saab searches for the ultimate car game

Toosey added: “The research shows that there are lots of great games that parents can play with their children. So as part of our Bring Back Family Time campaign, and to help parents and children get their imagination into gear, we are launching a competition to find today’s best family car game.

“We are looking for suggestions of the most fun and innovative games that can be played whilst on the move and will be rewarding the winning entry with the ultimate fun family experience: a family ticket to Alton Towers including accommodation at the amazing Alton Towers Resort Hotel plus the loan of a Saab 9-3 SportWagon for the weekend.”

To enter, simply submit a description of your proposed game (in no more than 150 words) along with your name and contact details to This email address is being protected from spambots. You need JavaScript enabled to view it.. Alternatively, you can send your submission by post to Saab GB/Bring Back Family Time, Martell House, University Way, Cranfield, Befordshire, MK42 0TR.

Saab offers a fantastic range of vehicles ideal for travelling as a family. The SportWagon is perfectly suited to accommodate families on both short hops and long journeys. With its spacious interior, multi-fold floor and under-floor stowage, transporting an entire family and their luggage is not only incredibly easy but flexible too.

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Motorsports

  • Motorsport

    The SAAB Owners Club recognises the importance of the Motorsport heritage of the marque and provides sponsorship to those members of the club who are competing in Motorsport at various levels.

    SAAB cars have been competing in motorsport since the early days of production. Many successes were achieved through drivers such as Club President, Erik Carlsson. This success continues today through Club competitors.

    Club members are competing in, Historic Road Rallies, Historic Stage Rallies, Classic Runs, Sprints, Hillclimbs and many other forms of the sport.

    For more information on the Club activities in Motorsport contact Richard Simpson

     

    Click HERE for details of the Club Sponsorship Scheme.

    Who is Erik Carlsson? - Click HERE to find out.

     

     
  • Who was Erik Carlsson?

    Erik Carlsson

     

     

    Many new members to the Club ask the same question -  “Who is Erik Carlsson?”  I suppose a lot of people who were not around in the 60s have never heard of him even though this giant of a man is often referred to as “Mr SAAB”.

    Erik was born in 1929 in Trollhattan, Sweden, not far from the SAAB factory, but at that time the factory was only producing aircraft. Erik was 20 when production of the first SAAB cars started.  His first passion was motorbikes, he bought a Norton 500 new when he was 18 from Nystrom’s where he was working. Pelle Nystrom was the Norton importer for Sweden. At weekends he took part in hillclimbs, motorcross, road racing and, during the winter, ice track racing.

     
  • MotorSport Technical database

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    Saab 99 Group 1 Tuning Kit

Local Branches

  • East Anglia Saab Branch

    East Anglia Saab Branch

    Hold their meeting the first Thursday of every month at The Woolpack, The Street, Fornham St, Martin, Bury St Edmunds, Suffolk, IP31 1SW and the meetings start at 7.00pm

    All welcome, we look forward to seeing you there.


    Contact : Rachel Hillier - This email address is being protected from spambots. You need JavaScript enabled to view it.

     
  • Ebor Saab Branch

    Ebor Saab Branch

    Hold their Club meeting every second Wednesday of each even numbered month meeting 7.30/8.00pm at The Grey Horse, Main St, Elvington, York, North Yorkshire YO41 4AG

    Everyone is very welcome, not just SOC members, our main aim is to promote local interest and enthusiasm in Saabs.

    Contact Karl Moxon Tel: 01482 847120 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

    OR Chris Greenwood Tel: 01482 562087 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

     
  • Local Branches of the Saab Owners Club

    Bedfordshire, Hertfordshire and Buckinhamshire Saab

    Cheshire, North Shropshire and Staffordshire Saab

    Cumbria Saab

    Dragon Saab (Wales)

    East Anglia Saab

    East Midlands Saab

    East Sussex Saab

    Ebor Saab

    Lancashire Saab

    North of Scotland Saab

    North West Saab

    South West Saab

    South Yorkshire Saab

    West Midlands and Warwickshire Saab

     

Contact Us

Please use the form for general enquires about the club.  For specific Saab related enquiries it may be quicker to contact the appropriate Saab Registrar.

If your question is not specifically related to the club itself please give your membership number.  We are unable to respond to general questions from non-members.

 

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