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On the Piste with SAAB and Salomon

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Scandinavian car brand SAAB, renowned for its progressive design, continues its creative partnership with leading sports brand Salomon to bring the newest generation of an innovative ski to the market.

The ‘Salomon Aero X’ ski is inspired by SAAB’s award winning Aero X concept car and is an expression of Salomon’s latest technology. These all-rounder skis add a totally new dimension to the performance of carving as they deliver unrivalled control on demand.

New for 2009 the Aero X skis is constructed with a full wood core for added stability. The core combines with the double monocoque construction to deliver power with impressive torque. The Salomon Aero X ski range offers maximum performance thrills with full assistance, so that every turn becomes intuitive and skiers can unleash the power while remaining totally in control. Just like Saab cars.

Annika Priou, Manager of SAAB Marketing Communications says, “This collaboration is testament to the fact that SAAB and Salomon complement each other perfectly and understand each other’s independent-minded target audiences. Both brands are demonstrating what seven years of partnership can bring. Together we present cutting edge design to sporty, activity-related products.”

The Aero X ski is priced at around 799 Euros and will be available in January 2009. For more details visit www.saab.com or www.salomon-sports.com.

Last Updated ( Wednesday, 10 December 2008 10:31 )