After many years of admirable service the traditional Saab Owners Club roundel is to be superseded with an all new logo. However, do not worry, the SOC roundel that many of us all know and love and instantly recognise as the Saab OwnersClub identity will not disappear, it will simply become the clubs ‘classic’ or ‘retro’ logo. The new logo is a more modern image that we hope will appeal to everyone,both classic and modern Saab owners.

The Directors instructed graphic designer, Steve Riley to come up with four design options. All were excellent but there was a clear winner with this logo which received a unanimous vote from all Directors; we think Steve did an excellent job.

Many of you will instantly recognise that the new logo is of a 99 Turbo’s boost gauge. We think it looks great and not only gives the Clubs identity a fresh new look but being a very clean and simple design it will lend itself very well to print, design and the Club’s merchandising.